A.S.K 3 Star Steels partnered with Yagle Digital Enterprises for Digital Marketing and E-commerce operations

A.S.K 3 Star Steels, a Coimbatore based steel furniture company has partnered with Yagle Digital Enterprises for its Digital Marketing and E-commerce operations in India. After Pandemic, there is a huge raise of online enquiries from across Tamilnadu, Bangalore, Andhra Pradesh and Kerala for steel wardrobe cupboards (Bero) and Cot beds.

After 4G revolution, most of all people have smart phones and they look for product information online before buying it. People found A.S.K 3 Star Steels products impressive and would like to buy it online and get it delivered at home safely. Since A.S.K 3 Star Steels is a typical B2B manufacturer and supplies their steel furniture items to all leading furniture shops, A.S.K 3 Star Steels tried to sell their products on Amazon, Flipkart, Pepperfry etc. however they couldn't make it due to commercial part. A.S.K 3 Star Steels doesn't want to keep very high margin for their products.

Finally A.S.K 3 Star Steels decided to build their own e-commerce website and they looked for best IT company or Digital marketing agency to kick start the project. After hearing e-commerce development fee, set up fee, server fee, Annual maintenance charges (AMC), social media retainer fee, Google Ads campaign fee, social ads fee, logistics challenges etc,. they thought that Digital Marketing is very vast, very very expensive and as a B2B manufacturer we should not touch Digital Marketing and B2C direct sale to consumers. At this crucial time, A.S.K 3 Star Steels met folks from Yagle Digital Enterprises, a startup agency from Coimbatore and A.S.K 3 Star Steels is impressed with their Digital Marketing Service with commission based digital marketing service, without any huge investment and monthly retainer fees.

Yagle Digital Enterprises team have vast experience in Digital Marketing, Information Technology and Supply Chain Management hence they could understand the situation of B2B manufacturer and offered simple and best Digital Marketing solutions, from E-commerce website development, SEO, Social Media presence, Google Ads (Search, Shopping, Video and Smart), YouTube channels, Payment Collection, Delivery Partner for order delivery, delivery terms, how to compete with e-commerce giants to GST billing. It took 6 months to complete the e-commerce project and now A.S.K 3 Star Steels is very happy with its online presence and getting lots of online orders and WhatsApp orders also lots of people are visiting their furniture company directly for their purchase.

From the purchase behaviour, customer enquires and Google Map analytics data, Yagle Digital Enterprises found out that there is a need for direct A.S.K 3 Star Steels brand stores in Tamilnadu.

In India particularly from Tier2 cities, people believe online information and they want to see the product before buying it. Also people are concern about online payment security hence Yagle Digital Enterprise strongly recommended A.S.K 3 Star Steels to start their brand outlet in key locations where enquires are coming but orders are not coming. Yagle Digital Enterprises has identified top 10 strategic locations for A.S.K 3 Star Steels brand outlet.

A.S.K 3 Star Steels is convinced with this strategy, partnered with Odhi.in (Coimbatore's #VocalForLocal e-commerce website from Yagle Digital Enterprises) and started its first Brand outlet in Coimbatore at Kurumbapalayam, Sathy Road. At the end, A.S.K 3 Star Steels is very happy with the results, now people started buying furniture items from the brand outlet, some people see the product in the outlet and make online purchases also nearby people are visiting the store directly without any online influence also it gives more traffic to their e-commerce website.

Now A.S.K 3 Star Steels started its 2nd brand outlet in Dharapuram on its own investment and partnered with Chennai based furniture dealer for Chennai market and started brand warehouse in Thirumullaivoyal.

A.S.K 3 Star Steels is looking to open its brand outlets in Mettupalayam, Tirupur, Madurai, Trichy, Pollachi, Bangalore and Cochin. We thank Yagle Digital Enterprises for their innovative and cost effective Digital marketing solutuions and suggest all manufacturers and SMEs to consider Yagle Digital Enterprises for Digital Marketing and online sales.